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TVbeat’s Addressable TV value added services run through a browser-based dashboard
This provides the following sophisticated tools.

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TV Audience Measurement

Powered by our proprietary Analytical Engine, you can measure TV Viewership behavioral trends from your subscriber base across all linear and nonlinear devices across your organization and external clients easily.

Departments can build their own custom reports, run complex ad-hoc queries, create and analyse custom granular audience segments on the fly across any dimension, to better understand audience composition.

Benefits include

Data & trend analysis

Conduct historical, trend and data analysis across all platforms and data attributes.

Measure complex metrics

Content performance metrics, such as viewer retention, loyalty and churn; track series drop offs and retention live.

Generate and deliver insights

Analyze any custom audience segment activity, across all screens and export to marketing and advertising tools for improved targeting.

Ensure cross-TV data integrity

Take a holistic view across all internal and external tools/platforms and ensure no data leakage.

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TV Campaign Reporting

Custom, automated & granular TV ad reporting capabilities to better share TV ad performance across all your TV properties.

This can be managed and shared with your Ad Ops and Ad Sales teams, as well as your external clients: agencies and advertisers, based on your business requirements and rules. 

Benefits include

Enrich your existing ad-server/SSP reporting

with census TV viewership and demographic data.

Optimized internal cross-TV Inventory reporting

provide single, multiple or overall TV ad campaign reporting across unlimited combination of filters throughout the organization.

External TV ad campaign reporting

Automate TV ad campaign reporting to provide your broadcasters and media agencies insight into the TV ad placement, performance and KPIs based on your business requirements. This can be differentiated per agency and/or broadcaster.

Measure attribution of TV promotions

Identify conversion rate to maximize efficiency to lead to increased TV consumption.

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Forecasting & Planning

Holistic forecasting & planning of available TV inventories and audiences, plan TV ad proposal to better address to granular campaign needs of your media agencies and advertisers. 

Benefits include

Holistic overview of Supply & Demand TV advertising data

Accurately plan campaigns across all TV properties by determining the potential impressions from streamlined granular TV data to forecast & plan towards (niche) audience segments across all your cross-TV properties.

Access Custom KPIs and metrics:

Customize your TV data model & business logic in real-time across KPIs, calculations and TV ad metrics. For example is an impression measured by a 25% viewed or 75% viewed TV ad? When to re-target an audience segment? All this becomes simply configurable and allows you to manage your TV business more effectively.

Plan towards niche TV audience segments

Attract smaller/new TV advertisers interested in niche/granular audience targeting capabilities, with the ability to achieve higher TV rates.

Manage all cross-TV inventory

Take a view across all linear and on-demand properties to better analyze, build TV ad campaign proposals and optimize yield.

Analyze inventory cross-TV sell through rates

Get a 3D view across all audiences and platforms and across any device/audience segment/broadcasters/agency dimension. Calculate reach & frequency across all data dimensions and date periods.

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