Automate the planning and forecasting of your multi-screen inventory,
utilizing any supply and demand dimensions. This enhances your sales
team’s ability to forecast cross-screen TV audience and inventory
availability while dealing with multiple advertiser requests, to better
determine guarantees to media agencies.
Further optimize your addressable TV advertising strategy to help your
media agencies engage valuable granular audience segments across all your
TV properties; to achieve the best ROI on their TV ad campaigns, minimize
waste and offer advanced TV re-targeting features without data leakage.
In addition, provide your internal teams and your media agencies with real-time,
customized, post-campaign online reports on any key metrics.