BI & Analytics

Fully understand TV behavior across all screens
and evaluate the impact of every business decision.

Business Intelligence & analytics teams can create and analyse custom granular audience segments on the fly across any dimension, to better understand audience composition and target the right audiences with the right content.

Customer report can be created and shared with every internal team, tailored specifically to their business needs without any further engineering work.

With TVbeat you can:

  • Conduct historical, trend and data analysis across all platforms and data attributes
  • Measure complex content performance metrics, such as viewer retention, loyalty and churn; track series drop offs and retention live.
  • Generate, Build and deliver insights on any custom audience segment activity, across all screens
  • Easy to use self-service tools, custom dashboards and reports for non technical people.

Contact us today to see how Total Audience Data can work for you.

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