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Data Exchange

Avoid creating data silos within your organization by centralizing data sharing across your organization, and external partners such as third party media sales agencies, TV Networks, agencies and advertisers with advanced permission and data filtering controls. 

In addition, TV Media companies can establish new addressable TV advertising ecosystems where TV data from TV Operators are discoverable, accessible, and enabled through forecasting, planning, booking and reporting capabilities towards TV Networks. We call this type of ecosystem Enablement. 

The following Data Exchange features are available:

API

Allow your internal tools and applications to query real-time, granular harmonized TV data and our historical and predictive machine learning algorithms, to acquire more and deeper insights not available with traditional data analytics. 

Provide third party media sales agencies, TV Networks, agencies, and advertisers with secure access to TV data via an API to improve data collaboration with your partners. Any external relationship can be managed with advanced permission and data filtering controls

Export

We provide a sophisticated unified interface to measure, forecast and plan TV audiences and inventories across all TV properties.

Our automated and easy-to-use functionalities can be leveraged both internally and externally based on your business requirements and rules. 

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