Data Harmonization

Ingest, process and unify fragmented data.


Become a Data-driven TV media organization.

TVbeat’s processing engine, algorithms and analytical engine are able to cost-efficiently and securely process, calculate and validate billions of TV data events from any source, offering processing and query times that are 10x faster and substantially greater in scale compared to most traditional TV ad tech or measurement solutions. Our TV data harmonization can handle infinite scalability and concurrency.

We can onboard, process and merge fragmented, unstructured TV data sets such as:

TV viewing

  • Across all devices: STB, OTT, VoD & Web
  • Infinite data scale 
  • Network and Content metadata (EPG & VoD Catalogue)


  • Ad delivery: Ad Servers, and linear Trafficking Systems
  • Acquired inventory: DSPs and Exchanges
  • Booking systems: Both linear ad spot and addressable


  • First party: CRM, DMP, and Client Account registration info 
  • Third party: Demographic, ID match, and Attribution data

We can work with any raw/unstructured data, stored in a data warehouse or cloud data lake. Though we can work with APIs, we prefer working with raw/unstructured data as this allows for more flexibility in metric calculations and in the data science process across various inventory datasets.. We do not burden you with any data delivery guidelines or rigid ingestion APIs. 

As part of this data harmonization effort, TVbeat objectively calculates key TV metrics such as reach, frequency, impressions and inventory capacity. If preferred, we can tailor the calculation of such metrics to fulfil client specific business rules. 

The secured harmonized data can be updated at any time interval (real-time, hourly, daily) and immediately available via an API as a queryable data source to any existing tools being used by advertising teams, TVbeat Applications or for data exchange purposes. 

Furthermore, internal teams can more easily and efficiently develop new internal applications from the harmonized data without having to dedicate internal engineering resources to data preparation and maintenance of internal data exchange pipelines. 

Our Data Harmonization is GDPR and CCPA compliant.

Benefits include


Use scalable software for ingesting, processing and merging census-level TV data from multiple sources and raw formats.

Statistical Modelling

Benefit from proprietary algorithms to help determining the capping, zapping and weighting of linear set-top box datasets.

Save development & processing costs

Optimize your internal architecture with TVbeat’s software to save +/- 40% on annual processing costs.


Your data can be managed in TVBeat’s value-added Addressable TV tools via our APIs or delivered to any client in their preferred output format.

Audience Enrichment

Merge your processed first party data with any third party data source on the market.

Enhance internal architecture

Leverage TVbeat APIs to feed your existing internal tools/platforms, such as TV ad servers, CRM tools and marketing promotion engines to make smart data-driven decisions.

Want to learn more? Contact us.

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