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Harmonization

Ingest, process and unify fragmented data.

HARMONIZATION

Unify all your TV Data.

Our addressable TV activation software can ingest, process and unify fragmented, unstructured first party TV data sets such as TV set-top and OTT viewership, demographic, promotional and advertising data at any scale and across all connected devices, including connected set-top boxes. This can be further enriched with third party datasets (e.g. panel-based audience data such as Experian and attribution data).

Our software has been benchmarked versus internally developed solutions and is proven to save our clients millions in annual costs in internal development and maintenance, operational overheads and scalability challenges. In addition to our commercial benefits our clients benefit from continued product innovation and successful case studies from leading TV media clients across the globe.

Benefits include

Scalability

Use scalable software for ingesting, processing and merging census-level TV data from multiple sources and raw formats.

Statistical Modelling

Benefit from proprietary algorithms to help determining the capping, zapping and weighting of linear set-top box datasets.

Save development & processing costs

Optimize your internal architecture with TVbeat’s software to save +/- 40% on annual processing costs.

Output

Your data can be managed in TVBeat’s value-added Addressable TV tools via our APIs or delivered to any client in their preferred output format.

Audience Enrichment

Merge your processed first party data with any third party data source on the market.

Enhance internal architecture

Leverage TVbeat APIs to feed your existing internal tools/platforms, such as TV ad servers, CRM tools and marketing promotion engines to make smart data-driven decisions.

Want to learn more? Contact us.

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