Unify all your TV Data.
Our addressable TV activation software can ingest, process and unify fragmented, unstructured first party TV data sets such as TV set-top and OTT viewership, demographic, promotional and advertising data at any scale and across all connected devices, including connected set-top boxes. This can be further enriched with third party datasets (e.g. panel-based audience data such as Experian and attribution data).
Our software has been benchmarked versus internally developed solutions and is proven to save our clients millions in annual costs in internal development and maintenance, operational overheads and scalability challenges. In addition to our commercial benefits our clients benefit from continued product innovation and successful case studies from leading TV media clients across the globe.