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Inventory Management

TV-Centric Web-based Inventory Management applications enable teams to holistically manage their TV ad business. 

Applications include:

INVENTORY MANAGEMENT

Insights

Gain deeper insights into TV inventory performance across Owned & Operated, Partner and  acquired inventory, across all inventory types: linear, addressable linear, VoD, OTT and Web. Insight reports provide an up-to-date view of key metrics such as reach, frequency, impressions and capacity, and can be customized to meet specific  business requirements, including Operational, Inventory, Media Partner and Audience Analysis

INVENTORY MANAGEMENT

Campaign Management

Gain deeper insights into TV inventory performance across Owned & Operated, Partner and  acquired inventory, across all inventory types: linear, addressable linear, VoD, OTT and Web. Insight reports provide an up-to-date view of key metrics such as reach, frequency, impressions and capacity, and can be customized to meet specific  business requirements, including Operational, Inventory, Media Partner and Audience Analysis

INVENTORY MANAGEMENT

Research

Run complex ad-hoc queries across any data dimension to dig deeper into specific advertising trends, buckets of inventory and developments.

INVENTORY MANAGEMENT

Audience Manager

Improve audience creation and segmentation by taking advantage of all harmonized 1st party and 3rd party data sources. Upload any new data source to create actionable custom audiences. These audience segments can be immediately activated by other TVBeat applications to forecast, plan and report on them.

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