The $200 billion TV ad industry has to date been dominated by panel-audience metrics and traditional ad buying methods.
The TV industry is fast evolving with more connected devices and fragmented consumption. Media agencies are starting to re-assess how their TV budgets are allocated to address the cross-screen TV viewing behaviour, as it is becoming increasingly challenging to effectively target a growing number of audience segments through one TV medium. Consequently, TV audience measurement must evolve to embrace fragmented TV consumption and its comprehensive data granularity to better address the various audience segments to deliver incremental reach and open up new innovative TV advertising models, such as sequential advertising, beyond TV being solely as broad scale advertising medium as it is today.
TVbeat, A Total TV Audience Marketing company, helps broadcast media companies to make their cross-screen TV Audience Data a core revenue asset and enhance their TV consumption and advertising business.
TVbeat helps broadcast media companies to make their cross-screen TV Audience Data a core revenue asset to maximize TV audience targeting, media planning & forecasting, and post-campaign reporting.
It achieves this through its highly scalable platform which can ingest, process & fuse fragmented unstructured TV audience datasets. Capturing TV Viewership, Customer and Advertising data at any scale across all connected devices, including connected set-top boxes.
Over 40 clients in 8 markets rely on TVbeat to make better business decisions. Clients include Freesat UK, SKY, Proximus Belgium Deutsche Telecom Croatia, and Fox Adriatic.
Established in 2013, the TVbeat team consists of media industry veterans, seasoned start-up executives, top-notch engineers and big data experts.
The company is seeking to accelerate growth in Europe by hiring a commercial hands-on sales individual to further build upon the current success TVbeat has enjoyed with its clients. The role offers a unique opportunity to become eventually a sales leader and evangelist in Europe.
The purpose of the role is to secure agreements with leading Pay TV Platforms, broadcast and OTT brands from Western European markets; develop awareness and reputation of TVBeat. There is already a strong pipeline of contacts, which can be leveraged. These are typically long sales cycle deals, dealing with various stakeholders.
The Sales Director Europe will further add value by developing & promoting TVBeat’s Total TV Audience Marketing proposition across the local European markets by attending relevant local network events.
Success is measured by meeting or exceeding the country revenue quota and building future momentum around TVBeat in local European markets.
As our business grows and upon proven results, this individual may in the future grow into a manage a European sales team of 1 or 2 individuals, with future development linked to success. The sales director Europe shall report into the Chief Revenue Officer.
Structure fixed salary, bonus and stock options.
Exact terms tbd
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