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Measurement

TVbeat’s Addressable TV value added services run through a browser-based dashboard. 
This provides the following sophisticated tools.

Measurement

Build trust and stronger relationships with your TV networks and agency partners by having your TV viewership and advertising figures verified independently by TVbeat. We ingest, process and harmonise First party data from applicable systems across your technology stack in a privacy-complaint manner. 

As part of this effort, TVbeat calculates key TV metrics such as reach, frequency, delivered impressions and inventory capacity. Such figures can be shared through our Insights and Campaign Reporting applications.

MEASUREMENT

Insights

Unlock the ability measure objectively and accurately:

  • TV Viewership: behavioral viewing trends from your audience base, audience segment and device across all linear and nonlinear devices across your organization and TV Networks easily. 
  • TV inventory: across owned & operated, partner and acquired inventory, across all inventory types: linear, addressable linear, VoD, OTT and Web. Insight reports provide an up-to-date view of key metrics such as reach, frequency, impressions and capacity, and can be customized to meet specific business requirements, including operational, Inventory, media partner and audience analysis. 

Teams can build their own custom Insights templates, run complex ad-hoc queries, create and analyze custom granular audience segments on the fly across any dimension, to better understand audience composition.

MEASUREMENT

Verified Reporting

Enable custom and 100% objectively verified TV ad campaign reporting across all inventory and efficiently share campaign performance with media agencies and media partners. Remain in control of what data and metrics and shared through a secured access reporting web-based application. 

Want to learn more? Contact us.

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