Measurement
Build trust and stronger relationships with your TV networks and agency partners by having your TV viewership and advertising figures verified independently by TVbeat. We ingest, process and harmonise First party data from applicable systems across your technology stack in a privacy-complaint manner.
As part of this effort, TVbeat calculates key TV metrics such as reach, frequency, delivered impressions and inventory capacity. Such figures can be shared through our Insights and Campaign Reporting applications.
MEASUREMENT
Insights
Unlock the ability measure objectively and accurately:
Teams can build their own custom Insights templates, run complex ad-hoc queries, create and analyze custom granular audience segments on the fly across any dimension, to better understand audience composition.
MEASUREMENT
Verified Reporting
Enable custom and 100% objectively verified TV ad campaign reporting across all inventory and efficiently share campaign performance with media agencies and media partners. Remain in control of what data and metrics and shared through a secured access reporting web-based application.