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Optimization

Optimize live TV ad campaigns to ensure campaigns, across all ad execution systems,are delivering and pacing properly. Furthermore, optimize when linear ad spot inventory should be replaced by an addressable linear campaign based on various parameters. Applications include:

 

Applications include:

In-Flight Optimizer

A single view appllication to review and revise any campaign parameters such as frequency, audience, inventory type or inventory source to positively impact a live campaign, across any ad execution system. 

Audience Reach Extension

Dynamic segmentation engine to move the campaign delivery between linear and addressable inventories (linear, vod, digital) to maximize reach of the and success of the campaign delivery

Holistic Ad Decision

Active recommendations to replace any linear ad spot with addressable linear campaigns. 

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