As TV broadcast companies are increasingly managing more complex portfolios of channels & digital services, delivering linear and nonlinear content to multiple connected TV devices. Further investing and developing new addressable TV and programmatic TV solutions. These developments present two main challenges:
- Cross-TV consumption is growing rapidly and becoming more fragmented, and currently unmeasured by traditional TV measurements providers.
- TV broadcast companies lack unified TV data assets required to support such cross-TV audience behavioral profiling and granular targeting capabilities.
TVbeat’s TV Data Activation Software Suite provides sophisticated proprietary modules to help succeed to address cross-TV experience and generate new sources of revenues, by effectively managing, measuring and monetizing cross-TV inventory and introduce data-driven (re-) targeting capabilities.