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What we do

Advancing your Addressable TV opportunity.

WHAT WE DO

Addressable TV provides tremendous opportunities and challenges

TVbeat’s Total TV Platform ensures you can get started and succeed with the exploding opportunity that is addressable TV advertising. 

We help TV businesses unlock granular ad targeting using their own data sets. We solve the challenges of TV inventory fragmentation, siloed forecasting, planning and booking.  

Total TV increases TV ad yield and facilitates cross-screen bookings. We’ll show you how to unlock the full potential of your addressable opportunity with powerful tools for managing and forecasting your TV ad inventory. 

TVbeat’s approach can be divided into three key steps

Harmonization

We streamline fragmented linear and nonlinear first & third party TV data. 

This includes set-top and OTT viewership, advertising, content metadata demographic and attribution data  at any scale and across all connected devices.

Activation

We provide a sophisticated unified interface to measure, forecast and plan TV audiences and inventories across all TV properties.

Our automated and easy-to-use functionalities can be leveraged both internally and externally based on your business requirements and rules. 

Optimization

We unify the TV ad booking process via a single easy-to-use interface that can be easily accessed by all your TV ad buyers: agencies, advertisers and broadcasters. 

Streamlined tools to optimize your TV ad inventory across all your TV properties. 

Help your advertisers achieve their campaign KPIs.

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