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Enabling A Holistic
TV Ad Marketplace

Addressable & Non-addressable: Sell-Side TV Inventory & Yield Optimization SaaS framework & Applications

Enabling TV Media companies to centrally manage & impact their TV Ad Businesses

Data Harmonization

We onboard and harmonize disparate addressable and non-addressable data from 1st and 3rd party sources across an entire TV media technology stack. Across any scale or data source.

This includes TV viewing, audience, linear, addressable linear and digital advertising data sets, from any ad execution and booking system across all viewing types (STB, OTT, VoD and Web).

Measurement

Objectively verified measurement of TV Viewership and Advertising figures for TV media companies across all linear, addressable linear, VoD and OTT sources. TVbeat independently calculates key TV metrics such as reach, frequency, delivered impressions and inventory capacity. 

Inventory Management

A complete suite of web-based applications to enable:

Insights: Measure capacity, sell-through rate and other TV actionable insights across all types of inventory, audiences, platform and device types. 

Campaign Management: Manage booked and active TV ad campaigns across all inventory and placements. To custom campaigns reporting for both internal and external stakeholders. 

Audience Manager: Build audience segments across any data dimension

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Yield Management

A complete suite of web-based applications to enable:

Forecasting: across all inventory and audiences to better identify trends and seasonality.

Planning:  to effectively optimize advertising supply and demand for a future time period either holistically or for a specific type of inventory.

Unified Booking: easily execute a campaign holistically across all inventory sources and ad execution systems.

 

Optimization

A complete suite of web-based applications to enable:

In-flight optimization: optimize booked and live TV ad campaigns to ensure optimal delivery across all ad execution systems. 

Yield optimization: intelligently split campaign delivery across linear, addressable linear and digital ad execution systems to achieve campaign targets and optimise inventory yield.

Data Exchange

Enable robust permission and data filtering controls to enable:

Data Sharing: across your TV media organization and 3rd parties including TV media sales houses and agencies.  

Internal development: output data to accelerate development of internal applications and tools. 

TV Network Enablement: securely expose data across TV Networks to effectively and collaboratively manage and optimise addressable linear opportunities.

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Our trusted partners

TVbeat works with some of the largest TV Platforms and broadcasters across the globe.

What we do

Learn more about what we offer and can do for you.

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